Data-Driven Strategy: Executive Program

Admission Closed
Data-Driven Strategy: Executive Program
  • 3 months
  • Matena experts | ESMT Berlin experts
  • Yerevan | UWC Dilijan | Berlin
  • English. Simultaneous translation into Armenian
  • Throughout the program:
  • Intensive courses | Masterclasses | Facilitation sessions | Company visits | Individual practical work
  • At the end of the program:
  • Matena certificate of program completion
  • ESMT Berlin certificate of program completion
  • Program overview
  • Who is the program meant for?
  • What you get
  • Description
  • Program outcomes
  • Experts

Program overview

Matena and ESMT Berlin have jointly developed a world-class executive program for the 
leaders, who seek to improve their skills in strategy design and execution through a sound data-driven approach.

Who is the program meant for?

- Top-level executives and business owners who want to improve their strategy skills and become data-driven decision makers.

- Middle-level managers responsible for strategy development and implementation.

What you get

Local and International Expertise

by professionals with long-standing practical and teaching experience

Practical Skills

obtained through individual and group works

Professional Group Sessions

by facilitators


with groupmates and other alumni


Yerevan, UWC Dilijan, Berlin (ESMT Berlin)

Certificates of Completion

by Matena and ESMT Berlin

Program content

Module 1: Strategy and Strategic Decision-Making

  • ESMT Berlin and Matena Experts
  • Yerevan

Day 1

Experts: Edita Hovhannisyan (facilitator)
  • Introduction and networking session

    Day 2

    Experts: Sebastian Junge
    • Concept of strategy
    • Nature and sources of competitive advantages
    • Diagnostic exercise – competitive position of participants’ own businesses
    • Process of strategy formulation and execution
    • Situation: Where are we today?
    • Changes: How does our business and its environment develop over time?
    • Strategy: How to create a differentiating business strategy
    • Execution: How to make a strategic plan happen

    Day 3

    Experts: Sebastian Junge
    • Fundamentals of strategic decision making
    • Challenges of management decisions in groups (case study)
    • Human biases in decision-making processes
    • Concepts to de-bias decision-making processes
    • Role of leaders in decision making and execution

    Day 4

    Experts: Ara Abrahamyan, Ekaterina Karmak (facilitator)
    • Building trust in strategic decision making
    • Retrospective session

    Module 2: Data Analytic Methods for Strategic Decision-Making

    • Matena Experts
    • UWC Dilijan

    Day 1

    Experts: Ekaterina Karmak (facilitator)
    • Facilitation session

      Day 2

      Experts: Ruben Enikolopov
      • How data analytics creates value for strategic decision making
      • Identifying strategic challenges that can benefit from analytics
      • Distinguishing good from bad analytics
      • Different types of analytics
      • Exploratory analytics
      • Predictive analytics
      • Causal analytics

      Day 3

      Experts: Ruben Enikolopov
      • Data ethics as a strategic challenge
      • Data privacy
      • Algorithmic biases
      • Machine Learning and Artificial Intelligence
      • Different types of Machine Learning tasks
      • Differences between Machine Learning and Econometrics
      • Machine Learning and strategic business problems

      Module 3: Strategy Best Practices in Germany

      • ESMT Berlin Experts
      • Berlin (or online by the participant's choice)

      Day 1

      • Company visits in Germany

        Day 2

        Experts: Jens Weinmann, Bianca Schmitz, Olaf Plötner
        • The German economy – historic development and success factors, current challenges and future perspectives
        • Hidden Champions – the innovation factory of Germany’s economy
        • Strategic options of German manufacturers in global markets


        • International experts
        Experts: Igor Khalatyan, Ken Keverian, Pierre Gurdjian
        • Leading the climb
        • Lessons of success and failure in strategy
        • Developing purpose-driven leadership

        Individual practical work

        • Flexible

        Program outcomes

        • Understanding the concept of strategy and strategic thinking
        • Ability to evaluate and improve competitive position
        • Skills in strategy formation and formulation
        • Knowledge of decision-making methods and biases
        • Ability to improve strategic decision-making processes
        • Ability to improve the environment of trust in an organization
        • Skills in implementation of different types of data analytics and identification of common mistakes
        • Knowledge of data ethics
        • Familiarity with world leading practices of data-driven strategy formation and execution
        • Learning the best strategy practices from Germany’s Hidden Champions
        • Expanding horizons, generating new ideas


        Ara Abrahamyan
        Ara Abrahamyan
        Senior technology executive
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        Bianca Schmitz
        Bianca Schmitz
        Director of leadership development programs, ESMT Berlin
        See more
        Igor Khalatyan
        Igor Khalatyan
        Former Vice President, Oracle Corporation
        See more
        Jens Weinmann
        Jens Weinmann
        Program Director, ESMT Berlin
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        Kenneth Keverian
        Kenneth Keverian
        Executive Advisor, BCG Former Senior Vice President, Corporate Strategy, IBM
        See more
        Leonid Zhukov
        Leonid Zhukov
        Director of BCG Global AI Institute
        See more

        Admission procedure & Fee

        After the online submission, the applicant will have an individual online meeting with Matena team to make sure that the given program is of most benefit to him/her. If needed, the applicants will be provided with consultancy on the experience of participation in other programs. We do our best to ensure that your participation in our programs brings you maximum results!

        General fee: 2,750,000 AMD. Matena provides up to 1,000,000 AMD scholarship.
        The fee includes:
        • Intensive courses by Matena and ESMT Berlin experts
        • Master-classes
        • Facilitation sessions
        • Simultaneous interpretation
        • Yerevan-Dilijan transfer
        • Accommodation in Dilijan​
        • Meals and coffee breaks in Yerevan and Dilijan
        Module 3 also has an online participation option. If the participant chooses to travel to Berlin, he/she must cover the costs of the air ticket and accommodation.
        For more information about our fee policy please click here here