Data-Driven Strategy: Executive Program

September 29 - December 9

Admission Open

3 months
Matena experts | ESMT Berlin experts
Yerevan | UWC Dilijan | Berlin
English. Simultaneous translation into Armenian

Throughout the program:
Intensive courses | Masterclasses | Facilitation session | Company visits | Individual practical work
At the end of the program:
Matena certificate of program completion
ESMT Berlin certificate of program completion

Program overview

Matena and ESMT Berlin have jointly developed a world-class executive program for the
leaders, who seek to improve their skills in strategy design and execution through a sound data-driven approach.

Who is the program meant for?

- Top-level executives and business owners who want to improve their strategy skills and become data-driven decision makers.

- Middle-level managers responsible for strategy development and implementation.

What you get

Local and International Expertise

by professionals with long-standing practical and teaching experience

Practical Skills

obtained through individual and group works

Professional Group Sessions

by facilitators

Networking

with groupmates and other alumni

Eduweekends

Yerevan, UWC Dilijan, Berlin (ESMT Berlin)

Certificates of Completion

by Matena and ESMT Berlin

Program content

Module 1: Strategy and Strategic Decision-Making

ESMT Berlin Experts
September 29 - October 1
Yerevan

Experts: Sebastian Junge

Introduction and networking session
Concept of strategy
Nature and sources of competitive advantages
Diagnostic exercise – competitive position of participants’ own businesses
Process of strategy formulation and execution
Situation: Where are we today?
Changes: How does our business and its environment develop over time?

Strategy: How to create a differentiating business strategy
Execution: How to make a strategic plan happen
Fundamentals of strategic decision making Fundamentals of strategic decision making
Challenges of management decisions in groups (case study)
Human biases in decision-making processes
Concepts to de-bias decision-making processes
Role of leaders in decision making and execution

Module 2: Data Analytic Methods for Strategic Decision-Making

Matena Experts
October 7, November 10-12
Yerevan, UWC Dilijan

Experts: Ruben Enikolopov, Leonid Zhukov, Ara Abrahamyan, Ekaterina Karmak (facilitator)

How data analytics creates value for strategic decision making
Identifying strategic challenges that can benefit from analytics
Distinguishing good from bad analytics
Different types of analytics
Exploratory analytics
Predictive analytics
Causal analytics
Machine Learning and Artificial Intelligence

Different types of Machine Learning tasks
Data privacy
Algorithmic biases
Machine Learning and strategic business problems
Roadmap on generative AI
Operational efficiency improvements through AI
Building trust in strategic decision making
Facilitation session

Module 3: Strategy Best Practices in Germany

ESMT Berlin Experts
December 7-9
Berlin (or online by the participant's choice)

Experts: Jens Weinmann, Bianca Schmitz, Olaf Plötner

Company visits in Germany
Special networking session with businessmen from “Ost-Ausschuss der Deutschen Wirtschaft” the major regional initiative of the German economy
The German economy – historic development and success factors, current challenges and future perspectives

Hidden Champions – the innovation factory of Germany’s economy
Strategic options of German manufacturers in global markets

Master-classes

International experts

Experts: Igor Khalatyan, Ken Keverian, Pierre Gurdjian

Leading the climb
Lessons of success and failure in strategy

Developing purpose-driven leadership

Individual practical work

Flexible

Program outcomes

Understanding the concept of strategy and strategic thinking
Ability to evaluate and improve competitive position
Skills in strategy formation and formulation
Knowledge of decision-making methods and biases
Ability to improve strategic decision-making processes
Ability to improve the environment of trust in an organization

Skills in implementation of different types of data analytics and identification of common mistakes
Knowledge of data ethics
Familiarity with world leading practices of data-driven strategy formation and execution
Learning the best strategy practices from Germany’s Hidden Champions
Expanding horizons, generating new ideas

Experts

Ara Abrahamyan

Senior technology executive

Bianca Schmitz

Director of leadership development programs, ESMT Berlin

Igor Khalatyan

Former Vice President, Oracle Corporation

Jens Weinmann

Program Director, ESMT Berlin

Kenneth Keverian

Executive Advisor, BCG Former Senior Vice President, Corporate Strategy, IBM

Leonid Zhukov

Director of BCG Global AI Institute

Admission procedure & Fee

After the online submission, the applicant will have an individual online meeting with Matena team to make sure that the given program is of most benefit to him/her. If needed, the applicants will be provided with consultancy on the experience of participation in other programs. We do our best to ensure that your participation in our programs brings you maximum results!

General fee: 2,750,000 AMD. Matena provides up to 870,000 AMD scholarship.

The fee includes:

Intensive courses by Matena and ESMT Berlin experts
Master-classes
Facilitation session
Simultaneous interpretation
Yerevan-Dilijan transfer
Accommodation in Dilijan
Meals and coffee breaks in Yerevan and Dilijan

Module 3 also has an online participation option. If the participant chooses to travel to Berlin, he/she must cover the costs of the air ticket and accommodation.

For more information about our fee policy please click here here