Digital Shift: Executive Program

October 19 - January 13
Admission Closed
Digital Shift: Executive Program
  • 102 hours
  • In Yerevan
  • Russian, English (simultaneous translation into Armenian if needed)
  • Throughout the program:
  • Intensive courses | Masterclasses | Case studies | Company visits | Individual consultations
  • At the end of the program:
  • Matena certificate of program completion
  • Program overview
  • Who is the program meant for?
  • What you get
  • Description
  • Program outcomes
  • Experts
  • Fee

Program overview

Digital Shift is not just an educational program, it is a comprehensive tool for digital transformation in your business, which will increase operational efficiency and profitability. Developed by experts with decades of experience in consulting, marketing and IT, the program provides an in-depth understanding of the digital context, practical skills and specific tools to build your own digital infrastructure and data-driven governance. 

Who is the program meant for?

- Business owners, CEOs, CDTOs and top managers

What you get

International Expertise

by professionals with long-standing practical and teaching experience

Practical Skills

obtained by formal and non-formal methods, working on an individual project


with groupmates and other alumni

Certificate of Completion

by Matena

Program content

  • October 19-21
  • Yerevan

Module 1: Digital business model: the context of digital transformation

Experts: Nikolay Verkhovsky, Igor Kirichenko, Sergey Rozum, Alexander Domanitsky,
  • Introduction to the context of digital transformation
  • Current digital transformation agenda, elements of digital transformation
  • The role of CDTO
  • Digital-lean optimization
  • The concept of the service business model
  • Customer-oriented organization and service design (CJM, blueprint and JTBD tools)
  • From business to ecosystem
  • Case-study
  • November 16-18
  • Yerevan

Module 2: Digital asset of the company: data driven management

Experts: Yuri Klochko, Ara Abrahamyan, Leonid Zhukov, Armen Bagdasaryan
  • Data management and building Data governance
  • Data science and its application in business, data science and AI
  • Data management strategies: data platform and data quality
  • IT-architecture of the company: from monolith to microservices
  • Cyber security in the company, modern threats
  • December 15-17
  • Yerevan

Module 3: Digital company: organizational transformation

Experts: Roman Rabichnovich, Alexey Makin, Victoria Krasnova, Alevtina Tinas, Andrey Dukhovny
  • Methodology of the product approach and ways of its implementation in business
  • The company as a conveyor for the creation of products
  • Company data-office: functions, organization and management
  • Case-study: Data quality management in companies
  • Unit-economics: calculation of a business model in the context of cohorts and product efficiency metrics
  • January 11-13
  • Yerevan

Module 4: Digital culture of the company: Leadership, corporate culture and communications

Experts: Alexey Makin, Oleg Bunin
  • Product-oriented company culture
  • Agile VS traditional management approach
  • Building a tech brand: HR strategies and attracting "digital talent"
  • Presentation of projects of digital transformation of the company and formative expertise

Program outcomes

  • Digital mindset. A new vision of digital transformation which helps you reduce risk and increase turnover in unstable economy, as well as new opportunities for your company in the digital age
  • Visionary thinking. The ability to see new money for the company, to make non-standard decisions for which there were no resources before
  • Move to another level. Understanding how to carry out digital transformation as quick as possible for business processes
  • Increasing the transparency of the company economy. The ability to pre-calculate the return funds in the transformation of investments
  • Networking. Immersion in the environment of a strong community of digital transformation practitioners: mentoring, feedback, potential partners and team


Aleksey Makin
Aleksey Makin
General Director, RedMadRobot
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Alevtina Tinas
Alevtina Tinas
Head of Data Management Department, CDO, Tele2, T2 RTK Holding
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Andrey Dukhovny
Andrey Dukhovny
Mentor and consultant of several startups
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Ara Abrahamyan
Ara Abrahamyan
Senior technology executive
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Armen Baghdasaryan
Armen Baghdasaryan
Head of Information Security, Picsart
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Igor Kirichenko
Igor Kirichenko
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Admission procedure & Fee

After the online submission, the applicant will have an individual online meeting with Matena team to make sure that the given program is of most benefit to him/her. If needed, the applicants will be provided with consultancy on the experience of participation in other programs. We do our best to ensure that your participation in our programs brings you maximum results!

General fee: 1,860,000 AMD. Matena provides up to 300,000 AMD scholarship.
The fee includes:
  • Lectures from leading experts
  • Case-study
  • Expert support and support for project work
  • Electives
  • Digital café and networking
  • Inter-module support and individual consultations for participants
For more information about our fee policy please click here here