Effective Business Planning and Development Strategies

Pre-registration: Open
Effective Business Planning and Development Strategies
  • 48 hours
  • In and Outside Yerevan
  • Armenian, English (simultaneous translation into Armenian if needed)
  • Throughout the program:
  • Intensive courses | Masterclasses | Individual practical work | Facilitation session
  • At the end of the program:
  • Matena certificate of program completion
  • Program overview
  • Who is the program meant for?
  • What you get
  • Description
  • Program outcomes
  • Experts
  • Fee

Program overview

An intensive program from Matena professors-practitioners, aimed at developing business planning, analysis and development skills for strengthening the competitive position of the company in the market, sustaining and scaling progress, as well as facilitating market expansion. 

Who is the program meant for?

- Individuals or teams who want to start a business

- Executives of various levels and business owners who want to improve skills related to business planning and strategy

- Specialists and managers of various levels whose work is related to business planning, analysis and development strategy in the company

What you get

Local and International Expertise

by professionals with long-standing practical and teaching experience

Practical Skills

obtained by formal and non-formal methods, working on an individual project


with groupmates and other alumni


outside Yerevan

Certificate of Completion

by Matena

Program content

Module 1: Research and Analysis

  • Company’s context and competition
  • Assessment of the company's effectiveness and competitiveness
  • Development trends in business sector

Module 2: Strategy development and implementation

  • Types of competitive strategies
  • Designing effective strategy
  • Frameworks for implementing and managing strategy
  • Integration of Environmental, Social and Governance (ESG) pillars in business planning and strategy

Module 3: Business planning

  • Importance of Mission & Vision
  • Designing and communicating business models
  • Corporate finance basics and performance evaluation
  • Creating marketing and branding strategies using high-impact insights from behavioral sciences
  • Balance Scorecard


Experts: Kenneth Keverian, Igor Khalatyan
  • “Strategy lessons: overcoming obstacles in business strategy development and implementation”
  • “New business models and disruptive innovation strategies for scaling progress and facilitating market expansion”

Individual project work

  • Flexible
  • 14 hours

Program outcomes

  • Ability to effectively analyze the internal and external factors affecting the company’s effectiveness and competitiveness
  • Skills in using a toolkit of business planning and development
  • Knowledge of various types of competitive strategies
  • Skills in identifying and designing a business development strategy
  • Understand the differences and links between the business plan and business development strategy
  • Ability to align business strategy to the mission and vision of their organization
  • Knowledge of environmental, social and governance (ESG) pillars
  • Skills to develop business models
  • Ability to implement gained knowledge and skills to own business cases
  • Skills to use data for decision making on business strategy
  • Understand the basics of corporate finance
  • Skills in evaluating and monitoring performance, making appropriate revisions


  • All
  • Matena Experts
  • Partner Experts
Alexandre Meterissian
Alexandre Meterissian
Executive Director, Teneo
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Garegin Gevorgyan
Garegin Gevorgyan
Director, Financial Stability Directorate, Central Bank of Armenia
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Hayk Hakobyan
Hayk Hakobyan
Co-Founder, BizBaz
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Haykaz Fanyan
Haykaz Fanyan
CEO, Modex
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Hovhannes Toroyan
Hovhannes Toroyan
Chief Strategy, Analytics & Balance Sheet Officer, Ameriabank
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Igor Khalatyan
Igor Khalatyan
Former Vice President, Oracle Corporation
See more

Admission procedure & Fee

After the online submission, the applicant will have an individual online meeting with Matena team to make sure that the given program is of most benefit to him/her. If needed, the applicants will be provided with consultancy on the expedience of participation in other programs. We do our best to ensure that your participation in our programs brings you maximum results!

General fee: 1,050,000 AMD. Matena provides up to 400,000 AMD scholarship.
The fee includes:
  • 34 hours of intensive courses by Matena experts
  • Simultaneous interpretation (if needed)
  • Eduweekend outside Yerevan (transportation, accommodation, meals)
For more information about our fee policy please click here here