Effective Business Planning and Development Strategies

July 19 - September 20
Admission Closed
Effective Business Planning and Development Strategies
  • 46 hours, Tuesdays and Thursdays, 19:00-21:00
  • In Yerevan and 1 Eduweekend outside Yerevan
  • Armenian, English (simultaneous translation into Armenian if needed)
  • Throughout the program:
  • Intensive courses | Masterclasses | Individual Project Work
  • At the end of the program:
  • Matena certificate of program completion
  • Program overview
  • Who is the program meant for?
  • What you get
  • Description
  • Program outcomes
  • Experts
  • Fee

Program overview

An intensive program from Matena professors-practitioners, aimed at developing comprehensive business planning, analysis and development skills for strengthening the competitive position of the company in the market, sustaining and scaling progress, as well as facilitating market expansion.

Who is the program meant for?

-All level managers -Specialists with the potential to become managers -Startup founders -Product owners

-Business development officers -Business analysts -Business consultants -Other potential leaders

What you get

Local and International Expertise

by professionals with long-standing practical and teaching experience

Practical Skills

obtained by formal and non-formal methods, working on an individual project


with groupmates and other alumni


Outside Yerevan

Certificate of Completion

by Matena

Program content

  • Tuesdays and Thursdays, 19:00-21:00

Module 1: Research and Analysis

  • Company’s context and competition
  • Assessment of the company's effectiveness and competitiveness
  • Corporate finance basics and performance evaluation
  • Tuesdays and Thursdays, 19:00-21:00

Module 2: Strategy development and implementation

  • Designing effective strategy
  • Types of competitive strategies
  • Strategy implementation: stakeholder engagement
  • Aligning the growth strategy with company’s culture and environment
  • Integration of Environmental, Social and Governance (ESG) pillars in business planning and strategy
  • Tuesdays and Thursdays, 19:00-21:00

Module 3: Business planning

  • Top-down planning
  • Designing and communicating business models
  • Frameworks for implementing and managing strategy
  • Performance monitoring and plan revision


  • 4 hours
Experts: Kenneth Keverian, Igor Khalatyan
  • Strategy lessons: overcoming obstacles in business strategy development and implementation
  • New business models and disruptive innovation strategies for scaling progress and facilitating market expansion

Individual project work

  • Flexible
  • 12 hours

Program outcomes

  • Skills in identifying and designing a business development strategy
  • Skills in using a comprehensive toolkit of business planning and development
  • Ability to implement gained knowledge and skills to own business cases
  • Ability to evaluate and align business strategy to the mission and vision of their organization
  • Knowledge of ESG pillars and SDGs
  • Ability to effectively analyze the internal and external factors affecting the company’s effectiveness and competitiveness
  • Ability to take actions required for successful implementation of business development strategy
  • Understand the differences and links between the business plan and business development strategy
  • Skills to develop business models
  • Skills to use data for decision making on business strategy
  • Skills in identifying stakeholders and working with them
  • Understand the basics of corporate finance
  • Skills in evaluating and monitoring performance, making appropriate revisions


Alexandre Meterissian
Alexandre Meterissian
Executive Director, Teneo
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Haykaz Fanyan
Haykaz Fanyan
CEO, Modex
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Hovhannes Toroyan
Hovhannes Toroyan
Chief Strategy, Analytics & Balance Sheet Officer, Ameriabank
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Igor Khalatyan
Igor Khalatyan
Former Vice President, Oracle Corporation
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Kenneth Keverian
Kenneth Keverian
Executive Advisor, BCG Former Senior Vice President, Corporate Strategy, IBM
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Admission procedure & Fee

After the online submission, the applicant will have an individual online meeting with Matena team to make sure that the given program is of most benefit to him/her. If needed, the applicants will be provided with consultancy on the experience of participation in other programs. We do our best to ensure that your participation in our programs brings you maximum results!

General fee: 1,050,000 AMD. Matena provides up to 400,000 AMD scholarship.
The fee includes:
  • 30 hours of intensive courses by Matena experts
  • 4 hours of master classes
  • Simultaneous interpretation (if needed)
  • Eduweekend outside Yerevan (transportation, accommodation, meals)
For more information about our fee policy please click here here