
Effective Business Planning and Development Strategies
July 19 - September 20
Admission Closed

- 46 hours, Tuesdays and Thursdays, 19:00-21:00
- In Yerevan and 1 Eduweekend outside Yerevan
- Armenian, English (simultaneous translation into Armenian if needed)
- Throughout the program:
- Intensive courses | Masterclasses | Individual Project Work
- At the end of the program:
- Matena certificate of program completion
Program overview
An intensive program from Matena professors-practitioners, aimed at developing comprehensive business planning, analysis and development skills for strengthening the competitive position of the company in the market, sustaining and scaling progress, as well as facilitating market expansion.
Who is the program meant for?
-All level managers -Specialists with the potential to become managers -Startup founders -Product owners
-Business development officers -Business analysts -Business consultants -Other potential leaders
What you get
Local and International Expertise
by professionals with long-standing practical and teaching experience
Practical Skills
obtained by formal and non-formal methods, working on an individual project
Networking
with groupmates and other alumni
Eduweekend
Outside Yerevan
Certificate of Completion
by Matena
Program content
- Tuesdays and Thursdays, 19:00-21:00
Module 1: Research and Analysis
- Tuesdays and Thursdays, 19:00-21:00
Module 2: Strategy development and implementation
- Tuesdays and Thursdays, 19:00-21:00
Module 3: Business planning
Master-classes
- 4 hours
Experts: Kenneth Keverian, Igor Khalatyan
Individual project work
- Flexible
- 12 hours
Program outcomes
Experts

Alexandre Meterissian
Executive Director, Teneo
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Haykaz Fanyan
CEO, Modex
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Hovhannes Toroyan
Chief Strategy, Analytics & Balance Sheet Officer, Ameriabank
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Igor Khalatyan
Former Vice President, Oracle Corporation
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Kenneth Keverian
Executive Advisor, BCG Former Senior Vice President, Corporate Strategy, IBM
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Admission procedure & Fee
After the online submission, the applicant will have an individual online meeting with Matena team to make sure that the given program is of most benefit to him/her. If needed, the applicants will be provided with consultancy on the experience of participation in other programs. We do our best to ensure that your participation in our programs brings you maximum results!
General fee: 1,050,000 AMD. Matena provides up to 400,000 AMD scholarship.
The fee includes:
- 30 hours of intensive courses by Matena experts
- 4 hours of master classes
- Simultaneous interpretation (if needed)
- Eduweekend outside Yerevan (transportation, accommodation, meals)
For more information about our fee policy please click here here