Strategic Leadership in the Digital Era

January 2024 - March 2024
Admission Open: before January 5, 2024
Strategic Leadership in the Digital Era
  • 3 months
  • Matena experts | ESMT Berlin experts
  • Yerevan | UWC Dilijan | Berlin
  • English. Simultaneous translation into Armenian
  • Throughout the program:
  • Intensive courses | Masterclasses | Facilitation session | Company visits | Individual practical work
  • At the end of the program:
  • Matena certificate of program completion
  • ESMT Berlin certificate of program completion
  • Program overview
  • Who is the program meant for?
  • What you get
  • Description
  • Program outcomes
  • Experts
  • Fee

Program overview

Matena and ESMT Berlin have jointly developed a world-class executive program for the leaders, who strive for effective strategic navigation in the digital era.

Who is the program meant for?

- Top-level executives and business owners who want to improve their strategy skills and become data-driven decision makers.

- Middle-level managers responsible for strategy development and implementation.

What you get

Local and International Expertise

by professionals with long-standing practical and teaching experience

Practical Skills

obtained through individual and group works

Professional Group Sessions

by facilitators


with groupmates and other alumni


Yerevan, UWC Dilijan, Berlin (ESMT Berlin)

Certificates of Completion

by Matena and ESMT Berlin

Program content

Module 1: Leading for Strategy

  • Matena and ESMT Berlin Experts
  • January 19-22, 2024
  • Yerevan
Experts: Sebastian Junge, Ara Abrahamyan, Ruben Hayrapetyan
  • Introduction and networking session
  • Concept of strategic leadership
  • Nature and sources of competitive advantages
  • Diagnostic exercise – competitive position of participants’ own businesses
  • Process of strategy formulation and execution
  • Situation: Where are we today?
  • Changes: How does our business and its environment develop over time?
  • Strategy: How to create a differentiating business strategy
  • Execution: How to make a strategic plan happen
  • Fundamentals of strategic decision making Fundamentals of strategic decision making
  • Challenges of management decisions in groups (case study)
  • Human biases in decision-making processes
  • Concepts to de-bias decision-making processes
  • Role of leaders in decision making and execution
  • Building trust in strategic leadership

Module 2: Solving Strategic Business Problems in the Digital Era

  • Matena Experts
  • February 9-11, 2024
  • UWC Dilijan
Experts: Leonid Zhukov, Artem Simonov, Ekaterina Karmak (facilitator)
  • Identifying strategic challenges that can benefit from digital technologies
  • Business value of data science
  • Machine Learning for strategic business solutions
  • Roadmap on generative AI
  • Operational efficiency improvements through AI
  • Algorithmic biases
  • Facilitation session

Module 3: Best Practices of Strategic Leadership in Germany

  • ESMT Berlin Experts
  • March 25-27, 2024
  • Berlin (or online by the participant's choice)
Experts: Jens Weinmann, Bianca Schmitz, Olaf Plötner
  • Company visits in Germany
  • Special networking session with businessmen from “Ost-Ausschuss der Deutschen Wirtschaft” the major regional initiative of the German economy
  • The German economy – historic development and success factors, current challenges and future perspectives
  • Hidden Champions – the innovation factory of Germany’s economy
  • Strategic options of German manufacturers in global markets


  • International experts
Experts: Igor Khalatyan, Ken Keverian, Pierre Gurdjian
  • Leading the climb
  • Lessons of success and failure in strategy
  • Developing purpose-driven leadership

Individual practical work

  • Flexible

Program outcomes

  • Understanding the concept of strategic leadership
  • Ability to evaluate and improve competitive position
  • Skills in strategy formation and formulation
  • Knowledge of decision-making methods and biases
  • Ability to improve strategic decision-making processes
  • Ability to improve the environment of trust in an organization
  • Skills in implementation of different types of digital technologies
  • Familiarity with world leading practices of strategic leadership
  • Learning the best strategy practices from Germany’s Hidden Champions
  • Expanding horizons, generating new ideas


Ara Abrahamyan
Ara Abrahamyan
Senior technology executive
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Artem Simonov
Artem Simonov
Data Science Principal at BCG, Head of Projects and Associate Director of BCG Gamma
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Bianca Schmitz
Bianca Schmitz
Director of leadership development programs, ESMT Berlin
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Igor Khalatyan
Igor Khalatyan
Former Vice President, Oracle Corporation
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Jens Weinmann
Jens Weinmann
Program Director, ESMT Berlin
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Kenneth Keverian
Kenneth Keverian
Executive Advisor, BCG Former Senior Vice President, Corporate Strategy, IBM
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Admission procedure & Fee

After the online submission, the applicant will have an individual online meeting with Matena team to make sure that the given program is of most benefit to him/her. If needed, the applicants will be provided with consultancy on the experience of participation in other programs. We do our best to ensure that your participation in our programs brings you maximum results!

General fee: 2,500,000 AMD. Matena provides up to 700,000 AMD scholarship.
The fee includes:
  • Intensive courses by Matena and ESMT Berlin experts
  • Master-classes
  • Facilitation session
  • Simultaneous interpretation
  • Yerevan-Dilijan transfer
  • Accommodation in Dilijan​
  • Meals and coffee breaks in Yerevan and Dilijan
Module 3 also has an online participation option. If the participant chooses to travel to Berlin, he/she must cover the costs of the air ticket and accommodation.
For more information about our fee policy please click here here