Strategic Planning and Business Development

February 17 - April 2
Registration is now open.
Strategic Planning and Business Development
  • 54 hours
  • In and Outside Yerevan
  • Armenian, English (simultaneous translation into Armenian if needed)
  • Throughout the program:
  • Intensive courses | Masterclasses | Individual practical work | Facilitation session
  • At the end of the program:
  • Matena certificate of program completion
  • Program overview
  • Who is the program meant for?
  • What you get
  • Description
  • Program outcomes
  • Experts
  • Fee

Program overview

An intensive program from Matena professors-practitioners, aimed at developing strategic planning, analysis and business development skills for strengthening the competitive position of the company in the market, sustaining and scaling progress, as well as facilitating market expansion. 

Who is the program meant for?

- Individuals or teams who want to start a business

- Executives of various levels and business owners who want to improve skills related to strategic planning and business development

- Specialists and managers of various levels whose work is related to strategic planning, analysis and business development in the company

What you get

Local and International Expertise

by professionals with long-standing practical and teaching experience

Practical Skills

obtained by formal and non-formal methods, working on an individual project

Networking

with groupmates and other alumni

Eduweekend

outside Yerevan

Certificate of Completion

by Matena

Program content

Module 1: A roadmap to organizational achievement. Research and analysis

  • Goal-setting and the importance of mission and vision
  • Company’s context and competition: evaluating the company’s external and internal environment
  • Sketching strategy
  • Easing strategy design with AI tools

Module 2: Strategic approach to planning

  • Strategic planning process and components: Modern approaches and techniques
  • Deep dive into key strategy types: mastering strategic choices
  • Scenario-based strategic planning
  • Corporate strategy framework

Module 3: Sustaining and scaling business progress

  • Business strategy in the context of innovation and technology
  • Strategic budgeting: Outlining financial resources
  • Assessing financial performance: Delving into corporate finance analysis and evaluation

Module 4: Driving success: executing a strategy

  • Designing and communicating business models
  • Facilitation session

Master-classes

Experts: Kenneth Keverian
  • Strategy lessons: overcoming obstacles in business strategy development and implementation

    Individual project work

    • Flexible
    • 14 hours

    Program outcomes

    • Ability to set top-level strategic goals
    • Ability to effectively analyze the internal and external factors affecting the company’s effectiveness and competitiveness
    • Skills in using a toolkit of strategic planning and business development
    • Knowledge of various types of competitive strategies
    • Skills in identifying and designing a business development strategy
    • Ability to align business strategy to the mission and vision of their organization
    • Knowledge of environmental, social and governance (ESG) pillars
    • Skills to develop business models
    • Ability to implement gained knowledge and skills to own business cases
    • Understand the basics of corporate finance
    • Skills in evaluating and monitoring performance, making appropriate revisions

    Experts

    Armen Ayvazyan
    Armen Ayvazyan
    Tech Industry Senior Advisor
    See more
    Arshavir Minasaryan
    Arshavir Minasaryan
    General Manager at Wellar Group LLC
    See more
    Dmitry Goryunov
    Dmitry Goryunov
    Senior Director of AI and Data Analytics Consulting at EPAM Systems
    See more
    Edgar Karapetyan
    Edgar Karapetyan
    Deputy CEO and the Chief Innovation Officer, Galaxy Group of Companies
    See more
    Haykaz Fanyan
    Haykaz Fanyan
    CEO, Modex
    See more
    Kenneth Keverian
    Kenneth Keverian
    Executive Advisor, BCG, Former Senior Vice President, Corporate Strategy, IBM
    See more

    Admission procedure & Fee

    After the online submission, the applicant will have an individual online meeting with Matena team to make sure that the given program is of most benefit to him/her. If needed, the applicants will be provided with consultancy on the experience of participation in other programs. We do our best to ensure that your participation in our programs brings you maximum results!

    General fee: 1,050,000 AMD. Matena provides up to 350,000 AMD scholarship.
    The fee includes:
    • 40 hours of intensive courses by Matena experts
    • Simultaneous interpretation (if needed)
    • Eduweekend outside Yerevan (transportation, accommodation, meals)
    For more information about our fee policy please click here here