Strategic Planning and Business Development

Pre-registration is now open.

54 hours
In and Outside Yerevan
Armenian, English (simultaneous translation into Armenian if needed)

Throughout the program:
Intensive courses | Masterclasses | Individual practical work | Facilitation session
At the end of the program:
Matena certificate of program completion

Program overview

An intensive program from Matena professors-practitioners, aimed at developing strategic planning, analysis and business development skills for strengthening the competitive position of the company in the market, sustaining and scaling progress, as well as facilitating market expansion.

Who is the program meant for?

- Individuals or teams who want to start a business

- Executives of various levels and business owners who want to improve skills related to strategic planning and business development

- Specialists and managers of various levels whose work is related to strategic planning, analysis and business development in the company

What you get

Local and International Expertise

by professionals with long-standing practical and teaching experience

Practical Skills

obtained by formal and non-formal methods, working on an individual project

Networking

with groupmates and other alumni

Eduweekend

outside Yerevan

Certificate of Completion

by Matena

Program content

Module 1: A roadmap to organizational achievement. Research and analysis

Goal-setting and the importance of mission and vision
Company’s context and competition: evaluating the company’s external and internal environment

Sketching strategy
Easing strategy design with AI tools

Module 2: Strategic approach to planning

Strategic planning process and components: Modern approaches and techniques
Deep dive into key strategy types: mastering strategic choices

Scenario-based strategic planning
Corporate strategy framework

Module 3: Sustaining and scaling business progress

Integration of environmental, social and governance (ESG) pillars in strategic planning
Business strategy in the context of innovation and technology

Strategic budgeting: Outlining financial resources
Assessing financial performance: Delving into corporate finance analysis and evaluation

Module 4: Driving success: executing a strategy

Designing and communicating business models
Practical tools for successful implementation of strategy

Strategy execution: Business process enhancement and system implementation
Facilitation session

Master-classes

Experts: Kenneth Keverian, Igor Khalatyan, Ruben Vardanyan

Strategy lessons: overcoming obstacles in business strategy development and implementation

The impact of cutting-edge technologies on business development

Individual project work

Flexible
14 hours

Program outcomes

Ability to set top-level strategic goals
Ability to effectively analyze the internal and external factors affecting the company’s effectiveness and competitiveness
Skills in using a toolkit of strategic planning and business development
Knowledge of various types of competitive strategies
Skills in identifying and designing a business development strategy
Ability to align business strategy to the mission and vision of their organization

Knowledge of environmental, social and governance (ESG) pillars
Skills to develop business models
Ability to implement gained knowledge and skills to own business cases
Understand the basics of corporate finance
Skills in evaluating and monitoring performance, making appropriate revisions

Experts

Armen Ayvazyan

Tech Industry Senior Advisor

Arshavir Minasaryan

General Manager ar Wellar Group LLC

Dmitry Goryunov

Director of AI and Data Analytics Consulting at EPAM Systems

Edgar Karapetyan

Deputy CEO and the Chief Innovation Officer, Galaxy Group of Companies

Haykaz Fanyan

CEO, Modex

Igor Khalatyan

Former Vice President, Oracle Corporation

Admission procedure & Fee

After the online submission, the applicant will have an individual online meeting with Matena team to make sure that the given program is of most benefit to him/her. If needed, the applicants will be provided with consultancy on the experience of participation in other programs. We do our best to ensure that your participation in our programs brings you maximum results!

General fee: 1,050,000 AMD. Matena provides up to 400,000 AMD scholarship.

The fee includes:

40 hours of intensive courses by Matena experts
Simultaneous interpretation (if needed)
Eduweekend outside Yerevan (transportation, accommodation, meals)

For more information about our fee policy please click here here