Registration is now open. | Deadline: February 10, 2026

Strategic Planning and Business Development

DatesFebruary 17, 2026 - April 2, 2026
LocationYerevan and Dilijan
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Language

Armenian, English, Russian (simultaneous translation into Armenian if needed)

Dates

February 17 - April 2

Location

Yerevan and Dilijan

Duration

54 hours

Schedule

Twice a week

Throughout the program

Intensive courses | Masterclasses | Practical Work | Individual Work | Facilitation session

Program Overview

This intensive program is designed to sharpen strategic planning, analysis, and business development skills. Focused on strengthening competitive edge of an organization or department, driving sustainable growth, and facilitating market expansion, this program empowers leaders to navigate complex business landscapes. By the end, participants will have crafted their own business strategy and business model, equipped to drive impactful success.

Who is this program designed for?

  • Executives and Business Owners

    Executives and business owners who want to improve skills related to strategic planning and business development

  • Specialists

    Specialists and managers of various levels whose work is related to strategic planning, analysis and business development in the company

  • Individuals or teams

    People who want to start a business

What You Get

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Local and International Expertise

Insights from local and international experts with deep practical and teaching experience
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    Hands-On Skills

    Practical tools and techniques acquired through case studies, group work, and diverse learning methods
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      High-Impact Networking

      Exclusive access to the Matena Alumni Club and connections with peers and industry professionals
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        EduWeekend

        Two intense days of learning in Dilijan
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          Certificate

          Certificate from Matena

            Program Օutline

            Experts

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            Arshavir Minasaryan

            General Manager, Wellar Group LLC

            LinkedIn Profile

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            Edgar Karapetyan

            Deputy CEO and the Chief Innovation Officer, Galaxy Group of Companies

            LinkedIn Profile

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            Ruben Hayrapetyan

            Co-founder & CEO, Matena International School of Leadership and Professional Development

            LinkedIn Profile

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            Kenneth Keverian

            Executive Advisor, BCG, Former Senior Vice President, Corporate Strategy, IBM

            LinkedIn Profile

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            Pierre Gurdjian

            President of the Board of Directors, Free University of Brussels

            What Alumni Say

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            Tatevik Hovakimyan

            Foudner and CEO, CardioLab

            Strategic Planning and Business Development

            In two intense months, the "Strategic Planning & Business Development' program pushed me to make tough, focused choices—where to play, how to win, and what to stop doing. The hands-on approach stood out: live cases from our own businesses, direct faculty feedback, and a diverse cohort from tech, finance, retail, and healthcare that elevated every discussion.

            The result for my company was clarity—sharper value proposition, focused services, measurable goals, and a weekly execution rhythm we actually follow. For me, it brought strategic confidence and momentum.

            General fee

            1,050,000 AMD

            • 40 hours in class lessons by Matena
            • Master-classes
            • Facilitation session
            • Simultaneous interpretation
            • Yerevan-Dilijan transfer
            • Accomodation in Dilijan

            Matena Scholarship

            up to 350,000 AMD

            Partners Scholarship

            depending on the scholarship you are eligible for

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            Admission

            1

            Application Submission

            2

            Call with Matena Programs Team

            3

            Admission Decision

            4

            Applicant’s Confirmation

            Apply

            01Personal information
            • What are the main outcomes you expect from the program?
            • Please describe the importance of the program for your personal and professional development.
            • Are there any ongoing or potential projects that will benefit from your participation in this program?
            02Upload your CV or share your LinkedIn profile
            03Contacts

            FAQ